Issue #17

Miles for More

Hi Reader,

It's Labor Day in the US and I realize this update is a little later than you're usually used to receiving it! We just arrived home from visiting our friends in Indiana. Since it's Labor Day, this is a reminder you could post something today to remind your friends of your hard work you've put in training for this race.

Want more tips this week? Let's dig in!

tl;dr

I know you're busy! If you want an overview for topics in this issue, here are the highlights!

1. Featured Resource: Marathon Milestones​
2. Fundraiser Shop: Shop for Your Fundraiser​
3. Hook of the Week: Simple tip!
4. Fundraising Tips You Can Use Next Week: Week of September 14th​

Featured Resource

Marathon Milestones!

Use milestones to your advantage as part of sharing your fundraiser! Big milestones equal big engagement!

Here are a few dates to add to your calendar to share your fundraiser, while also sharing about your marathon goals!

• September 12: 50 Days to NYC
• September 16: 25 Days to Chicago
• September 17: 10 Days to Berlin
• September 19 & 20: Chicago Marathon 20 Miler Weekend
• September 27: Berlin Marathon

Get the full list of September marathon milestones here.

Fundraiser Shop

For my fundraising shopping list with things like letter boards, social media planners, pens, thank you notes and more, check out my fundraising store.

Hook of the Week

What's a hook?

A hook is the opening moment of a video or caption designed to stop the scroll on social and make someone want to keep watching. This is your one-second pitch for the viewer to continue watching. It can be text on screen, a visual, or both and it makes all the difference between someone watching or swiping past.

This week's hook:

For your caption: Remind the reader about the cool things you're experiencing as a charity runner, what your charity is about, or the impact of where the donations go. Include how simple it is to donate to your charity, whether it’s your link in bio, sending you a Venmo for you to donate on their behalf, or other fundraising events you have coming up.

For more tips on how to document your fundraising journey, check out this post with social media tips for runners!

Fundraising Tips for Next Week

I want to make sure you have enough time to plan out ideas for these fundraising posts. These ideas are meant to give you organic reasons to share your fundraiser!

Here are a few ideas you plan for the week of September 14th:

• Guacamole Day (September 16): We love a good food donation opportunity (and if you recall, July 31 is National Avocado Day). Ask your supporters to Avoca-donate to your charity for Guacamole Day.
• National Cheeseburger Day (September 18): One of the most primal cravings after a run is the post-long-run burger. There is something so satisfying and delicious about the meat and cheese; it's so good! Ask for $12 donations to support this day.
• Talk Like a Pirate Day (September 19): It’s a built-in excuse to post like a swashbuckler (dress in a pirate costume), have some fun, and charm yer donors with a sea-splashed ask.

Here's a few more September ideas so you can start planning your month and read below for ideas for the whole year:

Thank You So Much for Subscribing!

Thank you so much for being part of this community! I appreciate you being here and would love feedback! If you'd like to support this content, here are ways you can help!

• Know someone who could benefit from these fundraising tips? Forward this email to your friends and help this community grow! If you received this email from a friend and want to subscribe, they can join the mailing list here.
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See you on the run!

-Liz

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