Hey Hey Reader!
Hope you had a lovely weekend! Brian and I have spent a lot of time enjoying the best of the summer. With baseball games, watching the World Cup, and running some really hot miles. Hope you're enjoying the summer too and enjoy these fundraising tips!
Let's get into it!
tl;dr
I know you're busy! If you want an overview for topics in this issue, here are the highlights!
- Featured Resource: Host a Yard Sale
- Hook of the Week: Running Your Dream Race!
- Fundraising Tips You Can Use Next Week - Week of July 13th
Featured Resource
Host a Yard Sale
A yard sale might not sound groundbreaking as a fundraiser, but it becomes one of the most effective individual fundraising ideas when you turn it into a fundraising event instead of just a decluttering day.
The goal is to donate the proceeds to your fundraising page and you can add additional donations by including a QR code for shoppers to add to your total. Even if they don't find something at your yard sale, they can always contribute to a great cause! You can also offer to sell lemonade for additional charity funds. As the kids in my neighborhood say, "We take Venmo!" and it's a convincing sell.
Get more details for hosting a yard sale and more unhinged fundraising ideas here:
Hook of the Week
What's a hook?
A hook is the opening moment of a video or caption designed to stop the scroll on social and make someone want to keep watching. This is your one-second pitch for the viewer to continue watching. It can be text on screen, a visual, or both and it makes all the difference between someone watching or swiping past.
This week's hook:
I used to worry about getting into [your charity marathon] and then I realized I could run my dream race and run to help support [your charity’s mission] at the same time
For your caption: Tell the reader the caption should ways they can donate to your charity, whether it’s your link in bio, sending you a Venmo for you to donate on their behalf, or other fundraising events you have coming up.
How to film it (keep it to 7 seconds!):
- Open with the text hook on screen over b-roll video. B-roll is observation "fly on the wall" video. Examples would be a clip of you on a morning run clip, running in a race, or you in your cross-training routine
- Keep the visual moving; no static shots
- Add the text hook to the top of the screen (like a headline) at the start of the video
- Layer trending audio underneath (check your Reels or TikTok audio tab for what's climbing this week) or a song that fits the clip
- Let the hook do the heavy lifting! You don't need to say a word on camera
- In the last 3-4 seconds, add text that says Details for How to Donate Below!
If you try this reel, let me know! I'd love to know how it goes (tag
@runwanderwear and I'll reshare it)
Fundraising Tips for Next Week
I want to make sure you have enough time to plan out ideas for these fundraising posts.
Here are a few ideas you plan for the week of July 6th:
- Tape Measure Day (July 14): : Illustrate your fundraising progress with a tape measure challenge. Set a one-day goal where each inch of the tape measure is worth a donation amount (for example, $10 per inch). Share updates as you “measure” your success.
- National Hot Dog Day (July 15): Turn America’s favorite ballpark food into a fundraising moment. Host a backyard cookout, in person or virtually, and ask friends and family to “buy a hot dog” for a set donation amount. Feeling competitive? Challenge a friend to a hot dog eating contest and ask people to donate to “vote” for their favorite eater. You could also plan a hot dog run to celebrate!
Here's ideas to start planning your July-themed fundraising ideas and read below for ideas for a whole year:
Fundraiser Shop
For my fundraising shopping list with things like letter boards, social media planners, pens, thank you notes and more, check out my fundraising store.
Thank You So Much for Subscribing!
Thank you so much for being part of this community! I appreciate you being here and would love feedback! If you'd like to support this content, here are ways you can help!
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See you on the run!
-Liz
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