Issue #10

Miles for More

Hi Reader,

Checking in with a quick update to send fundraising tips, so let's jump right to these fundraising ideas!

Let's get into it!

tl;dr

I know you're busy! If you want an overview for topics in this issue, here are the highlights!

1. Featured Resource: Story Time!
2. Hook of the Week: It's so simple!
3. Fundraising Tips You Can Use Next Week - Week of July 27th​

Featured Resource

Story Time!

When it comes to marathon fundraising, it's all about making it as simple as possible. If you want a really easy way for friends to donate, add your fundraising posts to your Instagram story. You don't need to have 10,000 followers to add a link to your story anymore. Include a picture of you on a training run, share an update, and ask for a donation. Super simple.

Hook of the Week

What's a hook?

A hook is the opening moment of a video or caption designed to stop the scroll on social and make someone want to keep watching. This is your one-second pitch for the viewer to continue watching. It can be text on screen, a visual, or both and it makes all the difference between someone watching or swiping past.

This week's hook:

For your caption: Tell the reader the caption with how simple it is to donate to your charity, whether it’s your link in bio, sending you a Venmo for you to donate on their behalf, or other fundraising events you have coming up.

How to film it (keep it to 7 seconds!):

1. Open with the text hook on screen over b-roll video. B-roll is observation "fly on the wall" video.
2. Keep the visual moving; no static shots
3. Add the text hook to the top of the screen (like a headline) at the start of the video
4. Layer trending audio underneath (check your Reels or TikTok audio tab for what's climbing this week) or a song that fits the clip
5. Let the hook do the heavy lifting! You don't need to say a word on camera
6. In the last 3-4 seconds, add text that says Details for How to Donate Below!

For more tips on how to document your fundraising journey, check out this post with social media tips for runners!

Fundraising Tips for Next Week

I want to make sure you have enough time to plan out ideas for these fundraising posts.

Here are a few ideas you plan for the week of July 27th:

• Lollapalooza Weekend (July 30 - August 2): Host a "fundraiser-palozza" weekend! Turn the last weekend of July into “Fundraiser-palooza” with a high-energy fundraising goal. Set a target and share live updates throughout the weekend to keep supporters engaged.
• International Cheesecake Day (July 30): Celebrate your “golden girls” by asking them to donate the cost of a slice of cheesecake. Share a nostalgic photo of you and your close friends for a personal touch.
• Avocado Day (July 31): Invite supporters to “avoca-donate” to your marathon fundraiser. Share your favorite avocado or guacamole recipe and ask friends to share theirs in the comments after they donate.
• National Girlfriends Day (August 1): National Girlfriends Day is a great way to celebrate the female friendships in your life! Celebrate your past race experiences with a highlight reel of pictures or videos from a girls’ race weekend or a training run that meant a lot.

For more July fundraising ideas, I've got you covered.

Here's ideas to start planning your ​August-themed fundraising ideas​ and read below for ideas for a whole year:

Fundraiser Shop

For my fundraising shopping list with things like letter boards, social media planners, pens, thank you notes and more, check out my fundraising store.

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See you on the run!

-Liz

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